Managing your mailing list for success. A customer database is a system that contains customer names and useful information about them, like their address and account history. A good customer database can help you save money, boost response rates and raise your profit margin. An inaccurate one can do just the opposite. We have several ways to ensure your mailing database is in mint condition.

Clean up your address data. Is your business getting returned mail? If so, you should stop wasting money on bad addresses and start cleaning up your mailing lists.

If you're mailing only to addresses in your house (internal) list, your information is probably up-to-date. Your best customer resource, your house list, is a collection of name and address records of your past and present customers. If you’d like to rent additional mailing lists, J & J is ready to help. 

Keep customer addresses standardized.  Address standardization is a computerized process that makes sure your mail pieces will be read accurately by the U.S.P.S.

Catch more address changes with help from the National Change of Address. If Mrs. Public moved, would you still mail to her at her old address? Not on purpose. But what if you knew Mrs. Public's new address before your mail is sent? That’s what the National Change of Address (NCOA) program can do for you.

To help mailers reduce undeliverable or duplicate mail pieces, the NCOA database provides them with address information from people and businesses that have moved within the past 48 months.

Merge/Purge to optimize your lists. Now that your addresses are standardized, you can search for duplicate records and stop mailing to the same person over and over.

Merge/purge (combine and omit) is the process of combining two or more mailing lists to identify and eliminate duplicates. This process is also used to get rid of “nixies” – mailings returned by the U.S. Postal Service® with notations such as “No longer at this address.”

Quality Mail Marketing can combine your house file with the rented one and omit any duplicates base on certain criteria like address, name, and company.

Make your lists more accurate with the Coding Accuracy Support System. The Coding Accuracy Support System (CASS) certified software makes addresses more accurate by helping evaluate the addresses to be mailed.

Postage automation can provide large discounts for mailings, yet CASS certification is required. QMM uses the latest software technology approved by the U.S.P.S. to provide CASS certification.